Nathan Shedroff, MBA 2006

Nathan is the Chair of the groundbreaking MBA in Design Strategy at California College of the Arts (CCA) in San Francisco. This program is founded on the idea that design offers business strategy a vision of the future, where business can be sustainable, meaningful, and truly innovative—as well as profitable.

Nathan is one of the pioneers in Experience Design, as well as the related fields of Interaction Design and Information Design. He speaks and teaches internationally and has written extensively on design and business issues authoring or co-authoring numerous books, including Making Meaning, Design is the Problem, and Experience Design 1 and Experience Design 1.1.. Nathan also co-founded vivid studios, a pioneering interactive media company and one of the first Web services firms. He is a serial entrepreneur, works in several media, and consults strategically for companies to build better, more meaningful experiences for their customers.

Nathan earned a BS in Industrial Design, with an emphasis on Automobile Design from the Art Center College of Design in Pasadena. He was nominated for a Chrysler Innovation in Design Award in 1994 and 1999 and a National Design Award in 2001.