Student teams in the Strategic Management course apply strategic thinking and tools to existing organizations to formulate and develop a comprehensive strategy to bring a line of business or initiative in a new direction.
The team defines their partner’s focal issue and performs comprehensive research and analysis of market trends, which they use to create an in-depth SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). They generate a set of future scenarios that are customized to the strategic environment of the partner organization, and design and facilitate a participatory session of strategic design with stakeholders of the organization.
As a result of their research and analysis, the team is able to identify a highly differentiated competitive position within the framework of a new or emerging market. They craft a set of strategic recommendations, and include the business rationale behind them, to help their clients think creatively and systemically about the purpose and direction of their organizations.
The team will present their findings verbally to the client, in addition to an executive strategy document that outlines the results of their research and recommendations.