This course will integrate a range of Presidio MBA learnings to the challenging tasks of taking a big idea to something sustainable -- whether a company, product or program. Beginning with crisp ideation, students will form and evolve a business model, consider the best implementation team and strategy, assess and weigh a range of risks, markets, opportunities and opportunity costs, make good and bad strategic decisions and share learnings. Deliverables will be successive, collaborative iterations of business models, strategies and presentations, each demonstrating progressively greater depth of thought, organization and analysis. Borrowing from the “Oxbridge” style, students will select from a variety of recommended readings and faculty mentors for support. Students may choose the track of start-up or social entrepreneur, “intrapreneur," consultant, non-profit leader, etc. and will provide collaborative expertise and constructive feedback to support classmates. (4 Units)
SUS6060: Managerial Marketing